Product Designer · São Paulo

GIOVANNIANTONY

Good design starts before the screen.

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[ 01 ]Selected cases

Work and results.

[ 02 ]Who is Giovanni

I studied people before I designed for them. That's not a metaphor. I started in Customer Experience, learning how people actually behave, long before I opened a design file. Everything I do now still starts there.

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[ 03 ]What I do

Design is the visible part of the work.

I work across UX, research, product strategy and design systems, for B2B, B2C, SaaS, e-commerce and fintech teams. The interface is where it ends up. It's rarely where it starts. My job is connecting business goals, user behavior and technical constraints into something that actually ships, and actually works.

B2BB2CSaaSE-commerceFintech

Experience

  1. 2025

    Senior Product Designer

    MJV (Alelo)

  2. 2024

    Senior Product Designer

    Dexco

  3. 2021

    Product Designer

    Evino

  4. 2020

    Customer Experience

    Evino

PRODUCT DESIGNUX RESEARCHDESIGN SYSTEMSPROTOTYPINGUI ANIMATIONVISUAL ARTSPRODUCT DESIGNUX RESEARCHDESIGN SYSTEMSPROTOTYPINGUI ANIMATIONVISUAL ARTS
PRODUCT DESIGNUX RESEARCHDESIGN SYSTEMSPROTOTYPINGUI ANIMATIONVISUAL ARTSPRODUCT DESIGNUX RESEARCHDESIGN SYSTEMSPROTOTYPINGUI ANIMATIONVISUAL ARTS
[ 04 ]How I think

I ask more questions than I answer at first.

Every project starts the same way: not with a wireframe, but with a question I don't have the answer to yet. What does this decision cost the user? Where do they get stuck? Sometimes the answer lies in the emotion behind the purchase: someone choosing a wine is often thinking about a celebration, long before checkout. Other times it lies in stress: renovating a home is one of the most emotionally loaded decisions people make. The contexts change, but the underlying question stays the same: what does this person need right now?

[ 05 ]Painting

I paint the way I design. Starting with a question, not an answer. No formal technique, just attention and love in every brushstroke, usually with 70s soul funk playing in the background, same as when I'm sketching a new flow. Nobody's waiting on a shipped feature here. Ambiguity gets to stay ambiguous. Same eye. Different rules.

Originals, available to buy.

Solitude at Sea

Oil on canvas · 80 × 100 cm

Inner Landscape

Acrylic on canvas · 60 × 80 cm

Blank Canvas

Mixed media · 120 × 150 cm

[ 06 ]More about me

Curious since I was ten.

I've been curious about other people's lives since I was a kid walking home from school on my own, wondering what I was missing by only living one. I still am. I run through São Paulo most days: sunscreen on, headphones in, usually something like 70s soul funk playing, past murals I didn't paint, trying to guess what the artist meant. Last Christmas I got a sewing machine. My mother's a dressmaker; I'm not, yet, but I like making things with my hands whether or not they turn out right.

Let's talk about the problem you're solving.

Open to product work, design systems and art commissions. Tell me what you're working on.

Talk to me