Evino · Checkout
A checkout in 3 steps and under 3 minutes
A shorter purchase journey, built on a modular foundation ready for Evino's omnichannel plans.
- Company
- Evino · Wine e-commerce
- Platform
- Magento · web and app
- My role
- Product Designer, sole designer on the project
- Team
- 2 PMs · 2 iOS · 2 Android · 2 front-end · 2 back-end · 2 QAs · 1 data scientist
- Duration
- 1 year, from discovery to production
[ Impact ]
4.7%
conversion, sustained for 3 months
42.75%
abandonment before the redesign
4 clicks
and under 3 minutes to buy
Challenge
The checkout added friction at every step, with a 42.75% abandonment rate. Evino also needed a foundation ready for omnichannel.
What I did
I simplified the journey into three steps: cart and login, address, payment. Buying now took 4 clicks and under 3 minutes. I built a modular architecture with multiple payment methods, real-time support and personalized recommendations.
Result
4.7% conversion, sustained over 3 months of post-launch tracking, above the e-commerce average.
The checkout, step by step
Pick a step to see the checkout screen on desktop.
Sign-up happens inside the flow, without pulling people out of the purchase.
Simplifying isn't just cutting steps. The four clicks only worked because the foundation was modular: we could slim down the journey today without blocking what Evino wanted to build next.